Election Subscription Campaign

Featuring print ads, digital ads and an emailer

This campaign was created to promote the news coverage of the 2021 election across Postmedia Network’s 16 editorial properties. Print and digital ads were created alongside a digital emailer to promote the coverage.

The end goal of the campaign was to get users to subscribe to their respective newspapers.

Components of this project

  1. Start with the emailer by conceptualizing the look and feel of the ads which will translate to large print formats and small digital formats
  2. Create the emailer using HTML template and flow in common copy
  3. Version out each emailer for each brand using Zephyr code in SailThru
  4. Create print ads
  5. Create digital ads

National Post

Big box ad (300×250)

bigbox-NP

Tall block ad (300×600)

21-423 Election Subscription-300x600-NP_R1

Print ad (1/4 page)

Digital emailer

Calgary Herald

Big box ad (300×250)

bigbox-CH

Tall block ad (300×600)

21-423 Election Subscription-300x600-CH_R1

Print ad (1/4 page)

Digital emailer

Calgary Sun

Big box ad (300×250)

bigbox-CS

Tall block ad (300×600)

21-423 Election Subscription-300x600-CS_R1

Print ad (1/4 page)

Digital emailer

Edmonton Journal

Big box ad (300×250)

bigbox-EJ

Tall block ad (300×600)

21-423 Election Subscription-300x600-EJ_R1

Print ad (1/4 page)

Digital emailer

Edmonton Sun

Big box ad (300×250)

bigbox-ES

Tall block ad (300×600)

21-423 Election Subscription-300x600-ES_R1

Print ad (1/4 page)

Digital emailer

The London Free Press

Big box ad (300×250)

bigbox-LFP

Tall block ad (300×600)

21-423 Election Subscription-300x600-LFP_R1

Print ad (1/4 page)

Digital emailer

Montreal Gazette

Big box ad (300×250)

bigbox-MG

Tall block ad (300×600)

21-423 Election Subscription-300x600-MG_R1

Print ad (1/4 page)

Digital emailer

Ottawa Citizen

Big box ad (300×250)

bigbox-OC

Tall block ad (300×600)

21-423 Election Subscription-300x600-OC_R1

Print ad (1/4 page)

Digital emailer

Ottawa Sun

Big box ad (300×250)

bigbox-OS

Tall block ad (300×600)

21-423 Election Subscription-300x600-OS_R1

Print ad (1/4 page)

Digital emailer

Regina Leader-Post

Big box ad (300×250)

bigbox-RLP

Tall block ad (300×600)

21-423 Election Subscription-300x600-RLP_R2

Print ad (1/4 page)

Digital emailer

The StarPhoenix

Big box ad (300×250)

bigbox-SSP

Tall block ad (300×600)

21-423 Election Subscription-300x600-SSP_R1

Print ad (1/4 page)

Digital emailer

The Province

Big box ad (300×250)

bigbox-TP

Tall block ad (300×600)

21-423 Election Subscription-300x600-TP_R1

Print ad (1/4 page)

Digital emailer

Toronto Sun

Big box ad (300×250)

bigbox-TS

Tall block ad (300×600)

21-423 Election Subscription-300x600-TS_R1

Print ad (1/4 page)

Digital emailer

Vancouver Sun

Big box ad (300×250)

bigbox-VS

Tall block ad (300×600)

21-423 Election Subscription-300x600-VS_R1

Print ad (1/4 page)

Digital emailer

Windsor Star

Big box ad (300×250)

bigbox-Windsor-Star

Tall block ad (300×600)

21-423 Election Subscription-300x600-WIndsor Star_R1

Print ad (1/4 page)

Digital emailer

Winnipeg Sun

Big box ad (300×250)

bigbox-Winnipeg-Sun

Tall block ad (300×600)

21-423 Election Subscription-300x600-Winnipeg Sun_R1

Print ad (1/4 page)

Digital emailer