Election Subscription Campaign

Featuring print ads, digital ads and an emailer

This campaign was created to promote the news coverage of the 2021 election across Postmedia Network’s 16 editorial properties. Print and digital ads were created alongside a digital emailer to promote the coverage.

The end goal of the campaign was to get users to subscribe to their respective newspapers.

Components of this project

Start with the emailer by conceptualizing the look and feel of the ads which will translate to large print formats and small digital formats
Create the emailer using HTML template and flow in common copy
Version out each emailer for each brand using Zephyr code in SailThru
Create print ads
Create digital ads