NBA League Pass

Google Web Designer ad

Created digital ads using Google Web Designer to win over clients managing the NBA League Pass account in the APAC region.

Created 3 different ads to drive engagement. A discovery ad that aims to get users to participate in a survey. If clicked, they can receive retargeting ads which are either an in-banner video ad or a dynamic ad that highlights NBA games that they can watch on League Pass later that day. Each ad features branding, messaging, and a Try Free button which is aligned with the messaging found on the NBA League Pass website.

Components of this project

  1. Research and establish design language, imagery, and fonts that were taken from previous NBA ads and the NBA League Pass website
  2. Create ads using reference material
  3. Refine and elevate ads

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