Shift the Conversation

Social marketing campaign

This social marketing campaign was the final project in my last year of school.

The objective of the project was to connect with youths throughout the campus to identify why they don’t vote and how we can get them to participate in the upcoming federal election.

Components of this project

  1. Student survey to determine why youths don’t vote
  2. Photobooth to photograph voters
  3. Social media campaign (Twitter, Facebook & Instagram)
  4. Banner design and implementation
  5. Stairs graphic