Toyota Print and Digital Ads

Digital admats created in standard web ad sizes

The following 8 admats were created for the Toyota Service Retention department to showcase various Toyota products. These admats are utilized by Toyota dealers to customize their own marketing material online. Dealers are able to input their own information in the placeholder fields, such as address and price.

Showcased here is the wipers admat. The original is a standard 8.5 x 11″ print ad which I used to repurpose for the various digital ad sizes.

Components of this project

  1. Create the final “frame” of each animation in InDesign
  2. Export different frames as separate images
  3. “Animate” frames in Photoshop
  4. Preview ads at actual size to proof for readability